ABOUT
I approach content creation through a holistic, strategy-first lens. Before creating anything, I focus on understanding the organization’s real needs: what problem needs to be solved, what message must be communicated, and where that message should live within the business.
From there, I use content as a structured tool, shaping both visual and verbal elements, to ensure the message is delivered in the right format, on the right platform, and at the right moment. Every piece of content is designed to serve a clear communication purpose, not just aesthetics or visibility.
By analyzing audience behavior, engagement patterns, and performance data, I evaluate how effective each message truly is. This behavioral insight allows me to refine, optimize, and evolve content continuously, ensuring it becomes more impactful over time.
For me, strong content creation is not about producing more, it’s about creating smarter, more intentional communication that aligns business goals with human behavior
WORK EXPERIENCE
2023 - Present (Parnian Learns & Shares)
Content Creator/Researcher/Video Editor
Built and managed a YouTube channel as a content product, combining research, storytelling, SEO, and audience analytics.
The channel explores modern lifestyle, psychology, and self-development through evidence-based narratives and visual storytelling.
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METRICS & RESULTS:
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Grew the channel from 0 to 3× the subscriber requirement for monetization within 11 months.
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Achieved 4,000+ hours of watch time, exceeding monetization thresholds for an education-only channel.
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Produced 2 viral videos reaching 30K+ views organically.
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Built consistent audience growth through long-form, research-driven educational content.​
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TOOLS & METHODS:
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Leveraged YouTube Analytics to optimize retention, CTR, and content structure.
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Used SEO tools and keyword research to improve discoverability.
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Managed end-to-end production using Adobe Premiere Pro, Canva, and AI-assisted tools for scripting, ideation, and visual development.
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SCOPE OF WORK:​
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Lead a research-driven YouTube channel that combines cinematic storytelling with accessible explanations of behavioral science topics.
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Design metaphor-based visual narratives to emotionally engage audiences and frame complex ideas.
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Own end-to-end video production, from ideation and scripting to filming, editing, and post-production.
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Use SEO techniques and performance analysis to optimize discoverability and engagement.
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Oversee channel branding and creative direction to build a cohesive and intentional content identity.
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2022-2023 (Solico Group)
Product Management
METRICS & RESULTS:
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Increased sales volume from 30 tons to 70 tons, more than doubling B2B sales through channel expansion and customer acquisition.
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Improved market position from 5th to 3rd brand within the category during tenure.
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Increased shelf share by 30% through packaging redesign and improved on-shelf visibility.
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Drove higher brand awareness through targeted product positioning and activation campaigns.
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Successfully acquired new B2B customers, expanding market penetration.
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Reduced production costs by optimizing manufacturing processes while maintaining product quality.
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Increased product trial and adoption through structured sampling (FOC) and promotional initiatives.
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TOOLS & METHODS:​
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Product positioning and value proposition development aligned to customer and channel needs.
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Go-to-market strategy execution, including new channel identification, promotions, and sampling programs.
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B2B sales enablement, providing product training and materials to improve sales effectiveness.
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Cross-functional collaboration with production, sales, marketing, and supply chain teams.
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Cost optimization and process improvement initiatives within manufacturing operations.
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Packaging strategy and redesign to enhance shelf impact and competitive differentiation.
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Customer acquisition and account development across key B2B segments.
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Campaign planning and execution, including FOC sampling to drive awareness and trial.
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SCOPE OF WORK:
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Managed the full product lifecycle, from strategic planning and market analysis to execution and performance monitoring.
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Designed and executed integrated marketing and trade marketing campaigns in close collaboration with marketing, sales, and trade teams.
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Developed sales incentive frameworks (SFIs) and commercial plans aligned with financial targets and go-to-market strategy.
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Analyzed consumer behavior and point-of-sale data to inform marketing decisions, optimize campaigns, and support sales performance.
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Built and monitored the Annual Operating Plan (AOP) by combining baseline sales forecasts with growth initiatives and campaign-driven volume building.
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Led cross-functional projects across marketing, sales, procurement, and trade marketing to ensure timely delivery and strategic alignment.
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2022 (Parsian Copper Industries)
Project Control
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To prepare and follow up work breakdown structure (WBS), relationships, durations and allocated resources for current EPC project.
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recommend improvements.
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To prepare and supervise project activities physical weights.
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To control project activities progress based on project site/office reports and delay analysis.
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To prepare, monitor and review daily, weekly and monthly project progress reports.
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To prepare the database of current EPC project engineering documents (MDR).
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To align the project with organizational goals.
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2016 - 2024 (Guipure Accessories)
Independent E-commerce Brand | Instagram & Website
METRICS & RESULTS:
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Scaled a consumer brand and Instagram channel from 0 to 20K+ followers through fully organic growth in under one year.
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Built a content engine that continues to generate 60K+ monthly views organically, despite no longer being actively maintained.
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Drove high-velocity sales, reaching 1000+ SKUs sold in a week during peak campaigns.
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Acquired and retained recurring B2B customers, establishing stable wholesale demand.
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Increased brand awareness and trust through PR collaborations, pop-ups, and experiential activations.
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Successfully obtained E-Namad certification, establishing brand credibility and regulatory compliance for online sales.
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Converted social media traction into measurable commercial outcomes, bridging content, trust, and revenue.
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TOOLS & METHODS:
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Organic growth strategy across Instagram, including content planning, audience engagement, and platform-native storytelling.
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Performance analysis and insights, monitoring reach, engagement, conversion, and content effectiveness.
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Go-to-market execution for both DTC and B2B channels.
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Sales funnel design, translating awareness into purchase through campaigns, gamification, and promotions.
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Brand trust and credibility building, including PR, certification acquisition (E-Namad), and customer communication.
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Experiential marketing, executing pop-ups and interactive campaigns to increase trial and awareness.
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Customer acquisition and account management for wholesale and repeat B2B clients.
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End-to-end business operations, including product assortment management, pricing, fulfillment coordination, and customer support.
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SCOPE OF WORK:
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Built and managed a one-person online business from concept to execution, overseeing product design, branding, content creation, sales strategy, and customer communication.
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Developed and executed organic content strategies on Instagram to drive brand awareness, engagement, and direct sales.
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Planned and tested pricing, promotions, and product launches based on customer behavior and platform performance.
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Managed end-to-end operations including visual identity, copywriting, order handling, and audience interaction.
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Gained hands-on experience with audience psychology, storytelling, and conversion-focused content in a real-world business environment.
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Interests
Fashion
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A long-standing creative and commercial interest that has directly informed freelance work, independent ventures, and collaborative projects.
This interest led to freelance fashion-related projects, the founding of an accessories brand as a solo venture, and creative collaborations with multiple media and fashion platforms including The Tehran Times, Shivana, Alpha Magazine and Dorsa.
These experiences strengthened my understanding of visual identity, brand storytelling, product presentation, and the intersection of culture, aesthetics, and commerce.
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EDUCATION
2017 - 2020 (Master's Degree)
University of Tehran
Industrial Engineering (Futures Studies)
Tehran, Iran
Thesis on Social Commerce
2012 - 2016 (Bachelor's Degree)
Islamic Azad University South Tehran South Branch
Industrial Engineering
Tehran, Iran